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CIMA考试模拟试题<3>

来源：高顿网校 2015-03-18

　　CIMA E1: ENTERPRISE OPERATIONS

　　Required:

　　(a)

　　Explain how external triggers have impacted on the company. (Your answer should

　　include reference to the company’s products.) (5 marks)

　　(b)

　　Describe the essential elements of the quality-improvement programme, taking into

　　account the information provided in the scenario. (5 marks)

　　(c)

　　Discuss the suitability of all operations/technology management concepts in the

　　scenario (these are CAD/CAM, JIT, OPT, ERP, MRP). (5 marks)

　　(d)

　　Outline an approach to change management that may assist HK Holdings when

　　implementing new technology. (5 marks)

　　(e)

　　Discuss the advantages and disadvantages of outsourcing systems development

　　projects for HK Holdings. (5 marks)

　　(f)

　　Explain the stages that Revor should work through when developing its new products.

　　(5 marks)

　　(Total: 30 marks)

　　KAPLAN PUBLISHING

　　INTERIM ASSESSMENT QUESTIONS

　　SECTION C

　　ANSWER BOTH QUESTIONS

　　QUESTION 3

　　D4D is a politically stable, developing country enjoying a temperate climate and a young,

　　educated population, many of whom are educated to graduate level. Those who have

　　studied at this level have tended to do so abroad since there are limited opportunities to do

　　so in D4D.

　　The economy is mixed, based on agriculture and some light manufacturing but has enjoyed

　　considerable revenue from oil exploration and production which is based offshore in its

　　territorial waters. Some of this revenue is generated by providing services for the oil industry

　　but the majority comes from a tax on every barrel of oil which the foreign oil companies

　　extract.

　　The Government has used the revenue to keep personal and property taxes low and to

　　support the largely uneconomic local industry. It now recognises that, although politically

　　popular, this decision might not have been in the best long term interests of the country.

　　The Finance and Trade Minister of D4D is aware that the oil revenue may only last a further

　　ten years. He wishes to build competitive advantage over the neighbouring countries. The

　　Prime Minister is sceptical and has made the observation that ‘companies have competitive

　　advantages not countries’.

　　The Government is keen to support the work of D4D’s charitable organisations. ‘Doctors

　　with Wings’, a registered charity in D4D, raises funds to send volunteer doctors and nurses

　　to medical emergencies around the world. Those emergencies can arise for any reason,

　　ranging from famine to war or major outbreaks of disease. Funding primarily comes from

　　D4D’s Government agencies and corporate donations, although the charity seeks donations

　　from the public, as well as medicines and other supplies from manufacturers. The majority

　　of volunteers are recruited, often with the support of teaching hospitals, immediately after

　　qualification. These new doctors are often persuaded to donate their time to the charity

　　during presentations made by volunteer doctors who have just returned from a medical

　　emergency.

　　Required:

　　(a)

　　Using any models you consider appropriate, explain the factors which lead to

　　competitive advantage being present in particular countries. (5 marks)

　　(b)

　　Explain the steps that D4D should take to make the country more attractive to

　　appropriate inward investment. (10 marks)

　　(c)

　　Identify the principal stakeholders in Doctors with Wings and explain the nature of the

　　power and interest that they hold in their relationship with the charity. (10 marks)

　　(Total: 25 marks)

　　KAPLAN PUBLISHING

　　CIMA E1: ENTERPRISE OPERATIONS

　　QUESTION 4

　　E5E is a charity concerned with heart disease. It obtains funding from voluntary donations

　　from both private individuals and companies, together with government grants. Much of

　　the work it does, in all departments, could not be achieved without the large number of

　　voluntary workers who give their time to the organisation and who make up approximately

　　80% of the workforce.

　　E5E does not employ any scientific researchers directly, but funds research by making grants

　　to individual medical experts employed within universities and hospitals. In addition to

　　providing policy advice to government departments, the charity’s advisors give health

　　educational talks to employers and other groups.

　　The Board recognises the need to become more professional in the management of the

　　organisation. It feels that this can be best achieved by conducting a benchmarking exercise.

　　At a recent project development meeting, the IT director presented ideas for the design of a

　　new system. Several points were raised at the meeting:

　　?

　　The current information system is weak. The accuracy and completeness of the

　　information needs to improve and there needs to be better co-ordination of activities.

　　Several different systems are used and some are very inefficient.

　　?

　　The IT director has recommended that a new organisation wide information system

　　should be implemented. This should address the problems outlined above. However,

　　there is some concern that the introduction of the new system may make some

　　members of the organisation, particularly the volunteers, unhappy.

　　Required:

　　(a)

　　Identify the advantages and disadvantages of benchmarking for E5E. (10 marks)

　　(b)

　　Explain the stages in conducting a benchmarking exercise in the context of E5E.

　　(10 marks)

　　(c)

　　Explain how those implementing the new information system should deal with the

　　concerns of the staff, particularly the volunteers. (5 marks)

　　(Total: 25 marks)
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