CGA加拿大注册会计师Our Six New Goals 2

来源: 高顿网校 2014-06-25
  高顿网校小编为您介绍CGA加拿大注册会计师Our Six New Goals 2:
 
  Strengthen the Recognition and Demand for the CGA Brand.
 
  Strategic Description
  Consumers, businesses and organizations will recognize the value CGAs provide. CGA-Canada will pursue an aggressive branding strategy to build a sustained demand for the CGA brand nationally and internationally. CGA-Canada will continue to be recognized as a valued international partner. CGA-Canada will actively participate in discussions on regulatory reform and will contribute to international policy and standards development.
 
  How will success be measured?
  Brand recognition will be measured against initial benchmarks. Membership and student numbers will be analyzed. MRAs with targeted accounting bodies will be in place and promoted by both parties. Preferred employer programs will be in place with large employers across Canada. CGAs will be appointed to key boards. Demand for media interviews, input on public policy initiatives and enquiries from the public will increase.
 
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