加拿大注册会计师CGA Strategic Goal 2

　　高顿网校小编为您介绍Strengthen the Recognition and Demand for the CGA Brand：
 

　　Consumers, businesses and organizations will recognize the value CGAs provide. CGA-Canada will pursue an aggressive branding strategy to build a sustained demand for the CGA brand nationally and internationally. CGA-Canada will continue to be recognized as a valued international partner. CGA-Canada will actively participate in discussions on regulatory reform and will contribute to international policy and standards development.
 

　　The Association extended its commitment to build the brand by communicating with external audiences on CGA-Canada news, research, achievements and member accolades, which increase public and stakeholder awareness.
 

　　CGA-Canada expanded its credibility with national media and leveraged its research and advocacy efforts. This year, the Association garnered over 382 million media impressions, a 35 per cent increase from last year. Prominent coverage appeared in print, broadcast and online media, most notably in: The Globe and Mail, National Post, Maclean’s, Canadian Business, Business News Network (BNN), CTV, Global News, CBC’s The National and The Lang & O’Leary Exchange.
 

　　To promote the CGA designation and share CGA expertise, senior executives and the CGA-Canada Chair delivered speeches at a number of events, including: Association of Professional Executives of the Public Service of Canada (APEX), the national association for federal public service executives; the Learning Symposium; and several international conferences.
 

　　CGA-Canada Chair Patrick Keller participated in a panel discussion — Towards Better Corporate Governance in the Caribbean — at the Institute of Chartered Accountants of the Caribbean’s 31st annual Caribbean Conference of Accountants in late June. He provided an overview of the corporate governance environment in Canada, and shared recently developed best practices among listed companies, as well as reforms affecting federally regulated financial institutions.
 

　　CGA-Canada hosted the Confederation of Asian and Pacific Accountants (CAPA)’s Committee, Board and Annual General meetings in Vancouver in late May. The events were attended by more than 30 participants from 19 jurisdictions.
 

　　Anthony Ariganello, president and CEO of CGA-Canada, presented at the Annual Meeting. He provided an overview of Canada’s economic and regulatory frameworks, the accounting profession and CGA-Canada.
 

　　CAPA is the regional organization that represents 31 national accountancy bodies in 23 jurisdictions in the Asia-Pacific region. It is one of the four regional organizations recognized by the International Federation of Accountants. Its mission is to provide leadership in the development, enhancement and coordination of the accounting profession in the region and promote standards harmonization.
 

　　Former CGA-Canada chair Jackie Poirier, FCGA, is a CAPA board member until October 2015. Ms. Poirier, who led the CGA-Canada board in 2006-07, is the CAPA board’s sole Canadian representative.
 

　　The combined number of followers on CGA-Canada’s social media platforms broke the 12,500 mark at end of fiscal, a nearly 50 per cent increase over last year. The official platforms — on Facebook, Twitter, LinkedIn and YouTube — deliver news and information updates, host a wide-range of discussions, feature a variety of videos, and provide opportunities to share information and network.
 

　　National television advertising bearing the “We see more than numbers” tagline aired from the fall of 2012 to the spring of 2013. The commercials, featuring CGAs working at Steam Whistle Brewing and home improvement retailer Rona, helped raise awareness of the CGA designation among business professionals. The supporting CGAmore.org website was updated to reflect the work of CGAs in the areas of leadership, efficiency, productivity, sustainability and managing risk.
 

　　Partnering with UNICEF Canada and Steam Whistle Brewing, the Association also ran two digital ads demonstrating that CGAs have the depth and breadth to see the bigger picture. The ads appeared during the first half of 2013 on various websites, including those of Fast Company, CNBC, Postmedia outlets (i.e. Vancouver Sun and National Post) and The Globe and Mail.
 

　　An Ipsos Reid survey showed positive growth against three key performance indicators: increasing awareness, improving perception among hiring professionals, and having a differentiated message.
 

　　The Association was again recognized for maintaining a highly desirable workplace. CGA-Canada was named one of Canada’s Top 100 Employers for the fifth year, one of B.C.’s Top Employers for the sixth year, and one of Canada’s Greenest Employers for the fourth time.
 

　　The Macdonald-Laurier Institute’s 2012-13 Great Canadian Debate Series
 

　　Parliamentary Internship Program
 

　　APEX Awards of Excellence Program
 

　　Forum for Young Canadians’ MPs’ dinners
 

　　Financial Management Institute’s Professional Development Week 2012: President’s Reception and the FORD/IARD Graduation Ceremony
 

　　Parliamentary Internship Alumni Association’s Speaker Luncheon and Alumni Dinner
 

　　Canadian Academic Accounting Association’s (CAAA) 2013 Conference
 

　　2013 CGA/CAAA Research Grant
 

　　Jack Webster Awards
 

　　高顿网校小编真心希望以上信息对您能有所帮助！