考研之前刷科目历年真题是非常有必要的，刷真题可以帮助自己查漏补缺，以及查看科目历年考研重点内容。今天，小编给大家整理了2023考研英语一真题及答案，想要刷题的同学可以一起来看看呀！

　　考察了丝绸之路上的驿站话题，选项没有什么特别难的词或者短语，文章逻辑也很好懂，考到了并列逻辑和举例逻辑，只要考生认真读题应该拿到不错的分数。

　　阅读A：气候变化下，美国各州气候变化教育缺失

　　阅读B：Waterhouse和PRH的出版商纷争，小出版社当自强

　　阅读C：到底是租房还是买房(应该是这个话题)

　　阅读D：学术引用乱象如何遏制

　　英语一整体上是有一定的难度的，文章不是特别难，但是题目有一定的难度。六大题型当中没有考到主旨题、态度题、含义题，细节题居多。

　　考察了排序题，出题形式与往年略有差异，给出了三个既定选项位置，并给出了8个选项，首段空缺，虽然出题形式略有差异但解题思路和难度并无差异，只要能看出指代即可轻松判断出首段，整体难度中等。

　　讲了人工智能在digital marketing里的应用，生词不多，与往年翻译题目相比难度偏低。

　(46)AI can also be used to identify the lifestyles choices of customers regarding their hobbies,favorite celebrities,and fashions to provide unique content in marketing messages put out through social media.

　　【参考译文】人工智能还可以用来识别出消费者生活方式的选择，包括他们的爱好、最喜欢的名人和时尚，从而通过社交媒体发布的营销信息来提供独特的内容。

　(47)Some believe that Al is negatively impacting on the marketers role by reducing creativity and removing jobs,but they are aware that it is a way of reducing costs and creating new information.

　　【参考译文】一些人认为，人工智能通过减少创造力和工作机会对营销人员产生了负面影响，但他们也意识到，这是一种降低成本和创造新信息的方式。

　　(48)Algorithms used to stimulate human interactions are creating many of these concerns,especially as no-one is quite sure what the outcomes of using Al to interact with customers will be.

　　【参考译文】用于刺激人际互动的算法正在引发许多此类担忧，尤其是在没有人非常确定使用人工智能与客户互动的结果会是什么情况下。

　(49)If customers are not willing to share data.AI will be starved of essential information and will not beable to function effectively or employ machine learning to improve its marketing content and communication.

　　【参考译文】如果客户不愿意分享数据，人工智能将缺乏必要的信息，无法有效地发挥作用，也无法使用机器学习来改善其营销内容和传播。

　　(50)The nonintrusive delivery of the marketing message in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.

　　【参考译文】以一种对目标客户需求敏感的方式非侵入式地传递营销信息是数字营销人员面临的关键挑战之一。

　　五、小作文

　　【参考范文】

　　Notice

　　December 24,2022

       Professor Smith is looking for a student to join his research program regarding campus sports activities.The duties of the position require that the student collects data on campussports activities to be analyzed by the research team.This includes observing various athletic events,speaking to student athletes,staff,and faculty,and documenting their experiences.

       In addition to data collection,thestudent will also be responsible for organizing meetings with Professor Smith or other research team members to discuss project progress.The successful applicant should be highly organized,patient,and have a keen interest and knowledge in sports.

　　If you are interested in joining thisresearch program,please contact us at email 123.com to apply.

　　StudentsUnion

　　六、大作文

　　【参考范文】

　　Unfolded in the elaborately painted cartoon is an eye-catching and thought-stimulating scene:some young men are rowing dragon boats,and a large number of people crowded to watch the game.An aged grandma turned to her spouse and said cheerfully:“it is wonderful that the Dragon Boat racing is getting increasingly lively in our village.”Apparently,what the cartoonist attempts to emphasize is the inheritance of traditional culture.

　    There is no denying that our Chinese,in recent years,have been attaching great importance to the carrying of the traditional culture and bringing it to vitality.Traditions are supposed to be inherited and advocated from one generation to another.Like tangible cultural heritages such as Great Wall and the Forbidden City,intangible cultural heritages like Peking Opera and celebration of traditional festivals are equally crucial.As a country consisting ofa great diversity of ethnic groups and with time-honored history and civilization,China abounds in intangible cultural heritages,which connect modern people to the historical past,allowing them to acquire a cultural and historical identity.Without cultural heritages,we would be rendered absolutely rootless and we would find it hard to cope with challenges at present and in the future.

　    However,the modernization process poses mounting threats to intangible heritages.It is also pathetic to see elderly people in possession of such legacies pass away without transmitting them to the younger generation.Confronted with those challenges,we should both preserve and rejuvenate our ancestral heritages sothat we can help contribute to cultural diversity of the world.

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