Question：The internet can be a useful source of data and information but it has its limitations. Jo is thinking about setting up a chocolate making business. She decides to do some internet research.
Which of the following types of information is the internet most appropriate for?
A. Finding out how much chocolate people eat in the local area
B. Assessing the competition
C. Finding out how much profit she will make
D. Finding articles about industry costs and prices
The correct answer is: Assessing the competition. The internet will probably not be much use in telling her how much profit she will make. She will need to draw up a budget for this. Articles about industry costs and prices are more likely to be in trade journals which she would probably have to pay for. It is unlikely that there will be any data on chocolate eating habits in the local area. She may have to do the research herself. Any data found online may not be accurate or relevant to the local area. The best thing the internet can be used for in this case is checking out the competition.
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