Question：A financial consultancy firm has a job vacancy for a junior office assistant at one of its offices.
Which of the following would be the most suitable external medium for the job advertisement?
A. Local newspapers
B. Accountancy journal
C. The company web site
D. National newspapers
The correct answer is:Local newspapers
Rationale:A professional journal would not be read by the target audience, and the same could be said of the corporate website (although this would be a cost-effective way for the firm to promote itself generally as an employer).
National newspapers will be too expensive, given that most of the audience will not be the firm's target group: low level positions are more likely to attract local applicants.
Pitfalls:If asked about choice of advertisement media, you need to think about cost and audience targeting together.
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