Question：Which of the following statements about the BCG matrix is correct?
(1) It can be used to examine a company's current product portfolio.
(2) It can be used at corporate level to examine strategic business units within a diversified organisation.
A. (2) only.
B. Both (1) and (2).
C. Neither (1) nor (2).
D. (1) only.
The correct answer is: Both (1) and (2).
解析：Although most commonly regarded as being used for analysis of a product portfolio, the model can also be used to assess the competitive position of business units in a divisionalised organisation.
Remember, however, that Johnson, Scholes and Whittington say that BCG analysis should be used for SBUs rather than for products. If you refer to the BCG matrix in your P3 exam, you must always indicate that you are aware of JS&W's view of how it should be used.
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