Question：Which of the following does not form part of strategy formulation linked to SWOT analysis?
A. Convert weaknesses into strengths.
B. Convert threats to opportunities.
C. Match weaknesses to threats.
D. Match strengths to opportunities.
The correct answer is: Match weaknesses to threats.
The aim is to overcome weaknesses and, where possible, convert them to strengths.
The various permutations (match strengths to opportunities; convert weaknesses to strengths; convert threats to opportunities) are shown on the TOWS matrix.
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