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怎么样推销自己？拿到面试高分？

来源：高顿网校 2014-01-22

　　Selling yourself to an employer has never been more important.

　　At a recent webinar sponsored by the American Bar Association, "How to Sell Yourself: Developing the Perfect Pitch," panelists outlined the tools and skills necessary for a great interview.

　　The most important thing you can do is be prepared, advised Martha Fay Africa, a partner at the legal recruitment firm Major, Lindsay & Africa in San Francisco.

　　"Do your homework - read and study and learn about your potential employer and its competitors," she advised.

　　Always bring extra copies of your resume and dress professionally, she added.

　　Africa said interviewees should attempt to strike a balance between dominating the conversation and being too reserved and shy.

　　"Listen and comment appropriately and be sure to avoid phrases such as 'um,' 'you know,' and 'like,'" she said.

　　Most importantly, an interviewee should "show energy and interest in the job, and be able to give examples of why" he or she is interested in the position, Africa said.

　　Remember that employers "hire people they connect with on a personal level, and that will make them look good as a boss," she said.

　　Jasmin N. French, principal and founder of the J. French image and wardrobe consulting firm in Chicago, advised attorneys that it is nearly impossible to reverse a first impression, "and this is not the job market to test that theory."

　　Because the level of competition is at an all-time high, body language and appearance are crucial, she said.

　　There are three rules to remember: fit, function and flavor, French said.

　　Fit is key: take advantage of alterations, she urged, and remember that a nice suit that fits poorly is not a good deal even if it is on sale.

　　Next, wear what is functional. Because lawyers are typically required to meet with clients, work in the office or appear in court, a suit is the best choice.

　　Flavor is where you can showcase your personality - a piece of statement jewelry, perhaps, or an interesting tie, French suggested

　　"Just remember to dress as if you already have the job," she said.

　　It's a good idea to do a dry run two weeks prior to the actual interview.

　　"The purpose of the dry run is to put yourself in a position that leverages everything positive about you," said French.

　　"If you have the luxury of purchasing something new, try it on and make sure it fits; or if you know what you are wearing, have it dry cleaned. And make sure your shoes are clean and well-heeled."

　　现在，推销自己，比以往任何时候都显得更加重要。

　　最近，在由美国律师协会举办的一次网络研讨会上，针对“如何推销自己，获得全场*6分”的议题，专家们给出了成功面试所需掌握的必要工具及相关技巧。

　　最重要的事情，是做好准备。旧金山市梅杰·林赛·阿非利加律师人员招聘公司的合伙人玛莎·菲·阿非利加如是说。

　　“做好你的功课——阅读、研究并了解你即将面试的雇主，以及他的竞争对手的信息”，她说。

　　记得总要多带几份你的简历，着职业装，她补充道。

　　阿非利加说，在面试时，应聘者应该在夸夸其谈和拘谨不言之间寻找一个平衡点。

　　“倾听对方，并适当发表意见，但一定要注意，避免用‘哦……’、‘你知道的……’、‘好像’之类的口头语”，她说。

　　最重要的是，应聘者应该“表现出对该项工作的激情和兴趣，并且能够举例说明为什么”他（她）对此岗位感兴趣，阿非利加说。

　　请记住，雇主“会雇用在个人心态上和老板有相通之处的人，这使得他们看起来和老板一样优秀”。

　　贾斯明·N·弗兰奇——芝加哥J·弗兰奇形象和衣着咨询公司的负责人和创始人给律师们的忠告是，*9印象几乎无法改变，“这一理论即便在就业市场之外也屡试不爽”。

　　由于目前的竞争正处于历史*6水平，肢体语言和外表包装也显得至关重要，她说。

　　有三个规则要记住：合身、功能性、有特色，弗兰奇说。

　　合身是关键：衣服要裁剪合身。她强调，要记住，一件套装再漂亮，如果不合身的话，即便是在打折也不要买。

　　其次，穿着要满足功能性。由于律师经常要见客户、在办公室工作或者出席在法庭，西服套装是上佳之选。

　　特色可以展示你的个人魅力。弗兰奇建议，一件说明主人身份的首饰，或者一条有特色的领带，都是不错的选择。

　　她说，“记住，要穿着得就像你已经做了那份工作一样。”

　　在实际面试的两周之前，进行一下排练，也是个好办法。

　　“排练的目的，是将你事先置于真实的工作岗位之中，以便届时局势对你有利”，弗兰奇说。

　　“如果你新买了奢侈饰品，戴上试试，以确保它适合你。如果你已经知道穿什么衣服，把它干洗一下，并确保你的皮鞋干净、考究”。

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