Question：Objectives are seen as important within any organisation. What important strategic activities are they useful for?
(Select three from the list below).
A. To control the company.
B. To determine operational priorities.
C. To write a mission statement.
D. To generate strategies for the company.
E. To assess stakeholder power.
The correct answers are: To control the company; To generate strategies for the company; To determine operational priorities.
Objectives are vital. The control process begins with the assessment of current performance against objectives. Strategies are developed to achieve objectives. As objectives cascade down the organisation, they can be used to set lower level targets, thus determining operational priorities.
Consideration of stakeholders' interests and priorities may be used in setting objectives; objectives will be derived from a mission statement.
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