更多服务

特色服务

找学习资源

查报考信息

看备考资讯

备考工具箱

报考指南

报考条件

考试日历

资料中心

考试动态

就业前景

热门题库

网校课程

精彩推荐

全部

5 Key Social Media Trends for CPAs in 2015

来源：高顿网校 2015-01-20

　　This year’s social media trends forecasts are buzzing over innovations such as the integration of ecommerce with Facebook and Twitter, wearable technology and sophisticated analytics that report return on investment. While it will be interesting to see the development in these areas, there are additional trends that can significantly impact your firm’s success on social media. Here are five trends to consider as you go about implementing your firm’s social media strategy for 2015.

　　1. Mobile is on the rise: Consumers are spending more and more time on mobile, so it’s imperative that you invest in a well-designed and responsive website that will attract clients.

　　2. Paid media takes center stage:Due to the massive number of posts hitting Facebook’s News Feed and the company’s own profit-making strategy, Facebook fans are seeing fewer posts from the Pages they “Like”. In fact, post reach has declined from 16% in 2012 to 6% in 2014. So this year, companies will invest in promoted posts and advertising to guarantee that fans see more of their updates. Other social channels are said to be preparing to follow in Facebook’s footsteps by adopting a similar “pay to play” model. This means your firm needs to allocate funds towards ad spending. However, if you are on a budget, there are alternate ways to engage your audience online.

　　Offer compelling content. With Facebook’s post reach down and its latest algorithm change penalizing promotional posts by not showing them in the News Feed, it’s now necessary for you to post high quality content that your fans find useful and will Like, Comment and Share.

　　Embrace email marketing. If your practice doesn’t have an email newsletter, now would be a good time to start one. It’s a relatively low-cost investment and allows you to communicate directly with your clients by presenting valuable advice, firm news and promotions.

　　Diversify. It’s advice you’ve probably given to clients and this year, it means you should consider becoming active on other networks where your clients are present, such as Twitter. Do a hashtag search on popular topics such as #taxrefund, #taxes, #CPA and jump into the conversation by sharing your expertise.

　　3. Video, video and more video.Experts predict video, which has always been synonymous with YouTube, will now proliferate to other social channels. At the AICPA, the videos we post on Facebook always receive high engagement and reach. This year, consider creating and sharing short videos with tips and answers to frequently asked questions.

　　4. Images are no longer a “nice-to-have.” With Instagram crossing the 300 million monthly users mark, it’s evident that images should be an essential part of the social media content you create. They help customers get a taste of your firm’s culture, employees and values. With free image creation tools available such as Canva, it’s easier to develop high-quality images without buying expensive software or hiring a graphic designer.

　　5. Community matters.As the digital landscape gets noisier, companies will need to stop focusing on selling, and go back to the fundamental purpose of social media: to build relationships. By training employees and putting a social media policy in place, CPA firms will be well positioned to provide clients with valuable financial and accounting advice that builds trust.

　　With all the upcoming developments in technology and the marketplace, this is going to be an exciting year for social media.

　　高顿温馨贴士：各位考生，如果您在学习中遇到任何疑问，请登录高顿部落USCPA论坛，随时与广大考生朋友们一起互动交流！进入论坛>>

　　来源：AICPA 官网

版权声明：本条内容自发布之日起，有效期为一个月。凡本网站注明“来源高顿教育”或“来源高顿网校”或“来源高顿”的所有作品，均为本网站合法拥有版权的作品，未经本网站授权，任何媒体、网站、个人不得转载、链接、转帖或以其他方式使用。经本网站合法授权的，应在授权范围内使用，且使用时必须注明“来源高顿教育”或“来源高顿网校”或“来源高顿”，并不得对作品中出现的“高顿”字样进行删减、替换等。违反上述声明者，本网站将依法追究其法律责任。本网站的部分资料转载自互联网，均尽力标明作者和出处。本网站转载的目的在于传递更多信息，并不意味着赞同其观点或证实其描述，本网站不对其真实性负责。如您认为本网站刊载作品涉及版权等问题，请与本网站联系(邮箱fawu@gaodun.com，电话：021-31587497)，本网站核实确认后会尽快予以处理。

展开全文咨询在线

在线咨询热销

专业老师服务限时优惠

图文问答

图片文字快速问答