USCPA冲刺备考:writing题型解析(3)

来源: 高顿网校 2015-10-23
  BEC中的WRITING部分,有时候会问考生关于战略计划的问题。对于不熟悉美国工作环境的国内考生,这一点就是难点所在了。因此,高顿网校USCPA小编建议大家多看例题,背一背常用的句子。
  The chief executive officer of Urton Corp., George Jones, is preparing for a strategic planning session with the corporation's board of directors.The company has traditionally pursued a product differentiation strategy but is having difficulty maintaining profit margins due to significant competition from domestic and foreign companies.Write a memorandum describing the product differentiation strategy and the factors that are critical to achieving success using this strategy.
  REMINDER:Your response will be graded for both technical content and writing skills.Technical content will be evaluated for information that is helpful to the intended reader and clearly relevant to the issue.Writing skills will be evaluated for development, organization, and the appropriate expression of ideas in professional correspondence.Use a standard business memo or letter format with a clear beginning, middle, and end.Do not convey information in the form of a table, bullet point list, or other abbreviated presentation.
  To:Mr. George Jones, CEO
  Urton Corp.
  From:CPA Candidate
  解析:
  This memorandum addresses the issue of product differentiation as an overall strategy.A product differentiation strategy involves customization of a product to make it more attractive to a target market or differentiate it from its competitors.Differentiation may be accomplished with respect to physical characteristics of the product, perceived differences between the product and competing products, or level of service.Differentiation based on perceived differences may be achieved through advertising or other activities that create brand loyalty.By differentiating its product, a company may be able to charge higher prices than its competitors.If Ultron Corp. is having difficulty maintaining its margins in light of competition, the corporation is probably not effectively differentiating its products from those of its competitors. There are a number of corrective actions that might be appropriate to improve this situation depending on the nature of the competition and the market for the product.For example, marketing may be used to reinforce the product's brand.
  I would be delighted to discuss these actions before the scheduled strategic planning session.
  Keywords: product, differentiation, strategy, customization, product, brand, loyalty, competitors, marketing, advertising
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  美国注册会计师精彩推荐:        USCPA招生专题
        2015年USCPA考试常见问题解析

USCPA备考 热门问题解答
美国注会考试考多少分及格?

uscpa一共有四门科目,每门考试的满分为99分,75分及格,但是这个75不是75%的正确率,不能被理解为百分比。

uscpa一共几门几年考完?

uscpa总共考4门,一般单科成绩的有效期为18个月,大家需要在这个有效期的时间内,通过剩余的三门科目,否则第一门通过的考试成绩就作废,需要重考。因此,uscpa考试周期最长为18个月。

uscpa一年能考几次?

NASBA和AICPA开启了连续测试期后,大家可以不受限制的全年参加uscpa考试。在uscpa的考试成绩公布后,如果大家发现自己没有通过考试,能够马上申请并参加该门科目考试,也不用再等待下一个考季才能申请重考。

uscpa的含金量如何?

uscpa是美国正式的注册会计师国家资格,在美国拥有审计签字权,作为美国财经领域的三大黄金证书之一,在国内外都有着很好的知名度。很多外企招聘财务经理或财务总监岗位,都将持有uscpa证书作为优先录用条件。

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Feifei

高顿USCPA研究院院长

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美国纽约市立大学会计本科&硕士
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Feifei
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Zhou

高顿USCPA明星讲师

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管理学博士
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南京审计大学审计硕士研究生导师、现任南京审计大学内审计教育项目主任、10年以上教学研究经验
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Zhou
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Jin

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加拿大英属哥伦比亚大学会计硕士
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  • 老师好,uscpa美国注册会计师年薪一般多少?
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Lai

高顿USCPA研究院人气讲师

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美国德州A&M大学会计硕士
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USCPA&CMA双证持证人、国内USCPA考试满分记录保持者,现任Deloitte事务所高级税务,是高顿知名讲师
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Lai
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  • 老师好,美国注会一共几科几年过?
  • 老师好,uscpa考下来大概费用多少?
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